With 20 years of experience, I specialize in crafting products and identities rooted in strategic branding. I bridge the gap between abstract goals and production-ready design, staying embedded with technical teams to ensure every experience remains intentional and scalable.

My most recent work includes 7 years driving the UX for the Enigma Console and developing parent-teacher tools at Scholastic. I bring this 'vision-first' approach to diverse fields like Banking, Pharma, and Consumer Goods—transforming sophisticated technical challenges into intuitive, cohesive, and deeply intentional experiences.